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Want A Safe Home? Put A Big, Black Man In It.

17 Feb

vingADT; the security corporation with a long history in the home security business has begun a new ad campaign featuring Ving Rhames as the spokesperson and effectively as the symbol of safety in our homes.

I; for one; am happy to see this particular development. I believe it is a positive sign when a big, burly, black man is placed in the position of representing home safety rather than the older stereotypical associations of large black men as a threat to our safety.

It isn’t the end all and be all of racial healing. It isn’t going to get anyone a better chance at an education or decent job by itself.

It is; I think; a sign. A sign that it has become; “Ok” to use a black man to be synonymous with white people being safe in their homes. Actually I am just a bit more excited about this than I let on. It’s a pretty big deal. It shows; better than anything I have seen yet that America’s attitudes are changing.

When a major player like ADT makes a marketing decision; it isn’t done willy-nilly. A company like them has people. People with market researchmultiple letters riding their names. Specialists who do incredible amounts of research just to tell ADT what color the background color of the room behind the spokesman should be or whether the house should be made of brick or siding or logs. Don’t even believe that they would allow such a decision as the color of the spokesman to be made without as much or more research to be sure they would be attracting more people than they will drive away in a racist rage.

No; their choice makes it clear that these marketing PHDs believe that more Americans will be reassured by Ving than will not; and that is a good trend.

I understand that the frustration of 400 years of oppression and the current climate of hatred ving 2among the police all over our nation may make it hard to get excited but at least it is something positive; and how often do you see that lately?

Not much. I try to pay attention to these things and good news on this front is not falling from the sky.

I have been asked why I care. I have been accused of hypocrisy because my attitude about race has changed so much from the time I was young. I have been told that I must have a “thing” for young black girls. I have been told that I am a “Race Traitor”. I have been poo-pooed by both white people and black people who didn’t take me seriously because of my appearance or because it just isn’t cool to give a shit about racial problems or solutions or because they couldn’t see beyond their own hatred and insecurity. I have something to say to those folks.

Today though it’s the good news I wanted to talk about. Ving isn’t the first black man to be a spokesman for a major company; but a ving 3home security company? Bully!

Also I love Ving; whose given name is Irving Rameses Rhames (is that cool or what?). Ving is just about six months younger than me; never fails to make me like him in all of his roles; seems like a good dude to me when I have seen him interviewed and he can stay over and watch out for my kids anytime he wants to.

 

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